The Josette Beddell Memorial Foundation (or JBMF) is a non-profit foundation based in northeast Ohio. The foundation is dedicated to honoring the life of Josette, and all those fighting breast cancer. JBMF needed a brand that represented Josette's memory, strength, and sense of community.
In order to achieve this, we used shades of pink, universally associated with breast cancer, juxtaposed with cool and calm grey tones. The achieved aesthetic is clean and modern, and overwhelmingly positive, sure to lift the spirit of anyone battling cancer. In October 2018, we launched a new website for the foundation, celebrating Breast Cancer Awareness month. To date, JBMF has raised approximately $350,000 for local families affected by breast cancer.