Aspire Mgmt. Grp.
Aspire Management Group is an Ohio-based long term management company which operates a number of skilled nursing, assisted living, and independent facilities. They decided on a complete overhaul, with a new name and new logo. They wanted the new brand to stay true to their mission statement: provide individualized, compassionate and innovative healthcare services that will inspire each resident to achieve the full and meaningful life they desire.
Our goal for the new brand was to capture the essence of aspire. Using primarily deep blue with a gold accent color, paired with a shooting star graphic illustration - the imagery is sure to stir up an association with the pursuit of a wish, and the desire to inspire.